To be a good strategist, one has to know the following simple rules,
1. Strategic thinking seeks hard, fact-based, logical information. A strategist does not accept generalized theories of economic behavior, but looks for underlying market mechanisms and action plans that will accomplish the end he seeks.
2. Strategic thinking characteristically questions everyone's unquestioned assumptions.
3. A strategist is unwilling to expend resources. He/she is always looking for opportunities to win at low coast, or, better yet, at no cost.
4. Valuable strategic thought is usually indirect and unexpected, rather than head-on and predictable.
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